Getting the message教案
Unit 5 Getting the message
Ⅰ.Brief Statements Based on the Unit
With the development of market economy,advertisements have become more and more important in our society.As we know,ads play an important role in our life.They give us some information about new products.However,some ads are not very useful to people,sometimes even harmful.Therefore,it is wise for people to make sure the ads are telling the truth.This unit mainly talks about ads.By learning this unit,we not only want the students to learn something about ads but also want to stimulate the students’ interest in ads.Of course,it is necessary for the students to master the useful phrases and expressions in this unit.Meanwhile,we also revise an important element—the Object Complement.
Ⅱ.Teaching Goals
1.Talk about advertising and advertisements.
2.Practise making complaints and expressing emotions.
3.Practise expressing and evaluation different views.
4.Review the Object Complement.
5.Write an advertisement.
Ⅲ.Background Information
1.How Did Advertising Come about
Advertising is a way of informing people of something.This can range from telling them of a product for sale,or a service,or urging them to do something,or even to bring one’s name before the public.So advertising came out quite naturally and took many forms from the very beginning.For example,there is a papyrus discovered at Thebes offering a reward for a runaway slave.It is three thousand years old—and it’s really an advertisement!Signboards that notified people of services available were placed outside doors in Greece and Egypt around 1500 B.C.—a form of advertising.With the invention of printing,advertising began to take on new forms.About 1477,in London,the first printed advertisement in English announced a prayerbook sale.The first newspaper advertisement appeared on the back page of London newspaper in 1625.It was not until 1704 that paid advertisements were printed in the United States.By 1771 there were 31 newspapers in the Colonies,and all of them carried advertising.Today,of course,we know that advertising is done not only in newspapers,but also in magazines,on the radio,and on television.The first “commercials”appeared on radio about 1920.Commercials on television developed mostly after World WarⅡ.The idea spread very quickly and today the advertising that is done on TV is so familiar to all of us that many people can remember the commercials even better than the shows they see!
2.Slogans for Advertisements
Just do it!只管去做。(耐克运动鞋)
Feel the new space.感受新境界。(三星电子)
Intelligence everywhere.智慧演绎，无处不在。(摩托罗拉手机)
Obey your thirst.服从你的渴望。(雪碧)
Ask for more.渴望无限。(百事流行鞋)
The new digital era.数码新时代。(SONY影碟机)
We lead.Others copy.我们领先，他人仿效。(理光复印机)
Impossible made possible.使不可能变为可能。(佳能打印机)
The relentless pursuit of perfection.不懈追求完美。(凌志轿车)
Poetry in motion,dancing close to me.动态的诗，向我舞动。(丰田汽车)
The choice of a new generation.新一代的选择。(百事可乐)
No business too small,no problem too big.没有不做的小生意，没有解决不了的大问题。(IBM公司)
Take TOSHIBA,take the world.拥有东芝，拥有世界。(东芝电子)
Let’s make things better.让我们做得更好。(飞利浦电子)
The taste is great.味道好极了。(雀巢咖啡)
Good to the last drop.滴滴香浓，意犹未尽。(麦斯威尔咖啡)
Come to where the flavor is Marlboro country.光临风韵之境——万宝路世界。(万宝路香烟)
Take time to indulge.尽情享受吧!(雀巢冰激凌)
Fly higher.越飞越高。(白沙集团)
Future will be better.未来会更好。(非常可乐)
Love is in the family.爱在家庭。(梦洁床垫)
To be true forever.真诚到永远。(海尔集团)
Advance into the new century.走进新世界。(红河集团)
Time always follows me.时间因我存在。(罗西尼表)
Outstanding cross-country performance,perfect feel for the road.杰出的越野性能，完美的驾乘享受。(北京吉普)
Flying China Southern Airlines,flying with the most perfect service.选择南方航空，完美服务相伴。(中国南方航空公司)
Ⅳ.Teaching Time:Five periods
The First Period
Teaching Aims:
1.Learn and master the new words and experssions in this period.
2.Talk about advertising and advertisements to improve the students’ speaking ability.
3.Do some listening practice to improve the students’ listening ability.
4.Practise making complaints and expressing emotions.
Teaching Important Points:
1.Master the following phrases:
take...into consideration
in charge of
be to blame for sth.
2.Improve the students’ speaking ability by talking about advertising and advertisements.
Teaching Difficult Points:
1.Help the students to improve their listening ability.
2.Help the students to express emotions.
Teaching Methods:
1.Talking method to improve the students’ speaking ability.
2.Listening method to train the students’ listening ability.
3.Pair work or group work to make every student take an active part in class.
Teaching Aids:
1.the multimedia
2.the blackboard
3.a newspaper and a magazine
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Teaching Procedures:
Step Ⅰ Greetings
Greet the whole class as usual.
Step Ⅱ Lead-in and Warming up
(Show a newspaper.)
T:Look at this newspaper.What can you see?
Ss:Some advertisements in it.
(Show a magazine.)
T:Yes,there are too many advertisements in this newspaper.Now look at this magazine.There are also some advertisements on the last few pages.Everywhere we can find advertisements.When we walk in the street,we can see all kinds of advertisements in shopwindows and on both sides of the street.Some famous actors often appear in TV advertisements.Do you like advertisments?
S1:Yes.
T:Why?
S1:I think an ad is informative and can help people buy and sell goods.
T:Good.What about you ,Li Na?
S2:I also like ads.Because ads can widen people’s knowledge and make people more experienced.
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