Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids of that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
61.The best title of the text may be .
A. The guide of Admongo B. An education website for children
C. A popular online video game D. An advertising website
62. The government started the website to .
A. attract the biggest market of buyers. B. sell the products of its company.
C. help children know about advertising. D. advertise the video game for children.
63. Players in the website game can .
A. choose hair styles for their character. B. travel to a supermarket.
C. eat in a fast-food restaurant. D. play video games during the trip.
64. Children are important for advertising because they are .
A. important for the society B. the most potential buyers
C. easily influenced by ads D. easily affected by poor products
65. According to Michelle Obama, lots of food advertised for children are ________.
A. healthy B. of high nutrition C. yummy D. of low quality
C
I began to grow up that winter night when my parents and I were returning from my aunt’s house, and my mother said that we might soon be leaving for America. We were on the bus then. I was crying, and some people on the bus were turning around to look at me. I remember that I could not bear the thought of never hearing again the radio program for school children to which I listened every morning.
I do not remember myself crying for this reason again. In fact, I think I cried very little when I was saying goodbye to my friends and relatives. When we were leaving I thought about all the places I was going to see—the strange and magical places I had known only from books and pictures. The country I was leaving and never to come back was hardly in my head then.
The four years that followed taught me the importance of optimism(乐观), but the idea did not come to me at once. For the first two years in New York I was really lost—having to study in three schools as a result of family moves. I did not quite know what I was or what I should be. Mother remarried, and things became even more complex for me. Some time passed before my stepfather and I got used to each other. I was often sad, and saw no end to “the hard times.”
My responsibilities in the family increased a lot since I knew English better than everyone else at home. I wrote letters, filled out forms, translated at interviews with Immigration officers(移民局官员), took my grandparents to the doctor and translated there, and even discussed telephone bills with company representatives.
From my experiences I have learned one important rule: Almost all common troubles go away at last! Something good is certain to happen in the end when you do not give up, and just wait a little! I believe that my life will turn out all right, even though it will not be that easy.
66. The author got to know America from __________.
A. radio programs B. books and pictures C. her mother D. her relatives
67. Upon leaving for America the author felt __________.
A. excited B. confused C. worried D. amazed
68. For the first two years in New York, the author __________.
A. often lost her way B. did not think about her future
C. studied in three different schools D. got on well with her stepfather
69. We can learn about the author from Paragraph 4 that__________.
A. she worked as a translator. B. she attended a lot of job interviews.
C. she paid telephone bills for her family. D. she helped her family with her English.
70. The author believes that __________.
A. her future will be free from troubles
B. it is difficult to learn to become patient
C. there are more good things than bad things
D. good things will happen if one keeps trying
D
In the early stages of skill or character development, imitation(模仿) is helpful. When I first learned to cook, I used recipes (菜谱) and turned out some tasty dishes. But soon I grew bored. Why follow someone else’s way of cooking when I could create my own? Imitating role models is like using training wheels on a child’s bicycle; they help you get going, but once you find your own balance, you fly faster and farther without relying on them.
In daily life, imitation can hurt us if we subconsciously (下意识地) hold poor role models. If, as a child, you observed people whose lives were bad, you may have accepted their fear and pain as normal and gone on to follow what they did. If you do not make strong choices for yourself, you will get the results of the weak choices of others.
In the field of entertainment, those stars look great on screen. But when they step off screen, their personal lives may be disastrous. If you are going to follow someone, focus on their talent, not their bad character or unacceptable behaviors.
Think of the movies, books, teachers, and friends that have affected you most deeply. The world is changed not by those who do what has been done before them, but by those who do what has been done inside them. Creative people have an endless resource of ideas. The problem a creator faces is not running out of material; it is what to do with the material knocking at the door of imagination.
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