多伦路及周边地区文化、商业整体形象策划项目书

概况                                                                        16

1．  深厚文化底蕴                                                             17

2．  合适的项目定位                                                           18

3．独特的项目卖点                                                           18

三 、项目分析                                                               19

1．机会点                                                                   19

2．问题点                                                                   20

3．  竞争对手分析                                                             20

4．  经费来源                                                                 21

四、资源整合                                                                21

（一）目标市场                                                              21

（二）推广区域                                                              22

（三）组合营销                                                              22

（1）       门票制                                                               22

（2）       团体营销                                                             22

（3）       散客营销                                                             22

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