多伦路及周边地区文化、商业整体形象策划项目书

4．杂志媒体                                                                 45

5．网络媒体                                                                 45

6．户外广告                                                                 45

7．开业促销                                                                 46

十、公关促销                                                                46

1．奖励优胜                                                                 46

2．赠送礼物                                                                 46

3．门票抽奖                                                                 46

4．优惠打折                                                                 47

5．多设售点                                                                 47

6．市场品牌形象导入发布会                                                   47

7． 配合旅行社的推广宣传活动                                                47

8．市内旅游主题活动                                                         47

9．重点城市定期推广                                                         47

10．海外市场宣传活动                                                        48

11．假日游                                                                  48

12．节庆游                                                                  48

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