多伦路及周边地区文化、商业整体形象策划项目书

（14）   藏钟馆                                                               38

（15）   老电影                                                               39

（16）    多伦路美术馆                                                        40

5）多伦路文化名人街和周边景点及四川北路商业圈旅游区形象设计         40

6）品牌标语                                                         41

五、视觉形象设计                                                            42

方案一                                                                      42

方案二                                                                      43

方案三                                                                      43

六、市场品牌审定                                                            43

七、市场推广                                                                44

八、广告策略                                                                44

九、广告表现                                                                44

导入vi，树立市场品牌                                                       44

1．报纸广告                                                                 44

2．电视媒体                                                                 45

3．广播媒体                                                                 45

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